Full Panel Video

Startups Era – Creativity.Design.Marketing.Branding
新創時代 – 創意。設計。營銷。品牌

「文化及創意產業」──涵蓋設計、建築、廣告、出版、音樂、電影、廣播等十一項產業。究竟點樣嘅文創模式先算當今典範──美國、中國大陸、南韓定其他?

Startups 風潮席捲全球,無論有幾「掂」的想法或產品,依然要運用創意,去設計,營銷,建立品牌,吸引潛在顧客。來自廣告,創意,時裝,設計,文化界的專才將探討「新創時代」設計、品牌建立及營銷工業之發展,並思考如何推動文創產業發展。

Speakers:
Florence Kong 江慧筠
General Manager, McCann & Spencer (4As advertising agency)

Otto Ng 吳鎮麟
Co-Founder of LAAB (laboratory for Art and Architecture)

Greg Sung 宋漢生
Founder of aNobii (social networking website for book lovers); Co-Founder of One Sky (Solutions to make localization simple to companies that seek to bring their apps to international markets)

Ursule Wong 黃宇詩
Founder of me Me & ME (lingerie and sleepwear brand)

Moderator:
Dr Tommy Tse 謝浩麟
Assistant Professor (Media and Culture), Department of Sociology/Master of Social Sciences in Media, Culture and Creative Cities

 

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