10959968_10153156655302704_6847710687610904391_o

Florence Kong 江慧筠

10959968_10153156655302704_6847710687610904391_o

Florence Kong 江慧筠
General Manager, McCann & Spencer (4As advertising agency)

 

在廣告界工作近20年的Florence畢業於浸會大學傳理學社會科學學士。在Saatchi & Saatchi工作四年期間,曾為國際客戶,Procter & GamblePampers,處理大中華市場的廣告事務。及後成為Harbour Plaza North PointLe Meridien Cyberport的市場傳訊經理,主要負責品牌形象推廣工作及傳媒聯絡,提升品牌知名度。

2004, Florence 加入TBWA廣告公司,負責銀行業,FMCG (fast-moving consumer goods),零售業等等的客戶及贏得新客戶的提案。主要客戶包括渣打銀行,Lee China,惠氏,American Eagle Outfitter,友邦保險等。

20153月,Florence加入並擔入McCann & Spencer香港區的總經理,負責公司業務客戶包括L’Oréal, 黑人牙膏和惠氏。

Florence除了熱衷建立品牌及廣告工作外,也愛做瑜珈及品嚐美食。

 

Florence has been working in advertising industry for nearly 20 years.  Florence was graduated as a Bachelor of Social Science (Communication) at the Hong Kong Baptist University.  After over 4 years in Saatchi & Saatchi serving the international group, Procter & Gamble,  handling Head & Shoulders and Pampers for Greater China Market.  Then, she took the opportunity to become client as the Marketing Communications Manager of Harbour Plaza North Point and Le Meridien Cyberport.  Her key responsibilities included formulating and executing strategies to drive the brand image and awareness as well as building media contacts and handling media inquiries to maximize the brand publicity.  In 2004, Florence joined TBWA leading 25 people working from banking, FMCG, and retailing and digital accounts as well as win new business pitches. Key clients include Standard Chartered Bank, Lee China, Wyeth, American Eagle Outfitter, AIA, etc.

In March 2005, Florence joined McCann & Spencer as General Manager of Hong Kong overseeing the Agency’s business portfolio which includes Loreal, Darlie and Wyeth.

Florence is a passionate brand leader who also loves yoga and fashion and gourmet dining.